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Big Data para directivos
by Albert Solana, Genís Roca · Empresa Activa · tapa blanda · 128 pages
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Pages: 128 pagesAuthor: Albert Solana, Genís RocaPublisher: Empresa ActivaFormat: tapa blandaLanguage: es-ESRelease date: 23/3/2015ISBN: ISBN 9788492921171
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Synopsis of Big Data para directivos
En 'Big Data para directivos', Genís Roca y Albert Solana ofrecen una guía práctica y accesible para entender y aprovechar el big data en el ámbito empresarial. El libro detalla los pasos necesarios para incorporar el big data a través de proyectos concretos, extendiéndolo posteriormente al resto de la empresa. Con ejemplos de casos de éxito, los autores muestran cómo el big data puede proporcionar una ventaja competitiva y convertirse en una herramienta esencial para mantenerse en el mercado actual.
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