by Albert Solana, Genís Roca · Empresa Activa · tapa blanda · ISBN 9788492921171
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«Big Data para directivos» is the practical business management guide by Albert Solana and Genís Roca, published by Empresa Activa in paperback (128 pages).
The book explains what big data is and how to apply it in a company through concrete projects, then extending them to the whole organization, with success cases and new information sources such as mobile devices, the internet of things, social networks, CRM or billing.
The book belongs to the collection «Gestión del conocimiento»; it carries the subtitle «Guía rápida y ejemplos prácticos»; it was published in March 2015 and is in Spanish.
For business executives and professionals seeking a practical, brief introduction to big data.
