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Brand Busters: Seven Common Mistakes Marketers Make
by Chris Wirthwein · Paramount Market Publishing, Inc. · tapa dura · 128 pages
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Pages: 128 pagesAuthor: Chris WirthweinPublisher: Paramount Market Publishing, Inc.Format: tapa duraLanguage: enRelease date: 1/2/2008ISBN: ISBN 9780980174502
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Synopsis of Brand Busters: Seven Common Mistakes Marketers Make
En 'Brand Busters: Siete errores comunes que cometen los profesionales del marketing', Chris Wirthwein explora los errores más frecuentes que pueden llevar al fracaso de una marca, especialmente en el ámbito de los productos técnicos y científicos. A través de lecciones prácticas y ejemplos del mundo real, el autor ofrece una guía para evitar estos errores y construir una marca sólida y exitosa. Este libro es una herramienta valiosa para cualquier persona involucrada en la gestión de marcas y el marketing de productos.
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