by Andy Stalman · Gestión 2000 · tapa blanda · ISBN 9788498753615
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«Brandoffon: El Branding del futuro» is Andy Stalman's essay on branding, published by Gestión 2000 in paperback (192 pages, in Spanish).
Author Andy Stalman argues that in the digital age brands cannot just differentiate themselves: they must converse with the public and contribute to a fairer society. The internet and social media make it possible to build loyal communities, generate emotion and tell stories; Brandoffon unites branding, offline and online.
Originally published on March 4, 2014, it is part of the Gestión 2000 collection. The work is classified under business, marketing and corporate communication categories.
Aimed at marketing, communication and brand management professionals and students interested in the digital environment.
