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Breaking Compromises
4.2
Negocios y EconomíaISBN | 9780471384335
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Product details
Pages: 240 pages
Author: George Stalk, Michael J. Silverstein
Publisher: Wiley
ISBN: 9780471384335
Format: Paperback
Language: en
Release date: 8/5/2000
ISBN: 9780471384335
Synopsis of Breaking Compromises
Breaking Compromises: Oportunidades para la acción en los mercados de consumo del Boston Consulting Group es un libro que ofrece perspectivas frescas y prácticas sobre temas desafiantes en los mercados de bienes de consumo, desde el comercio electrónico hasta la globalización. Los ensayos detallan cómo las empresas exitosas encuentran ideas, reúnen recursos para probarlas, aprenden de sus errores y, en última instancia, cómo tienen éxito. Este libro es una guía para superar la complacencia, superar a la competencia y mantenerse a la vanguardia de los mercados cambiantes.
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