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ISBN: 9781422187050
Este libro explora el creciente mercado de consumidores afluentes en China e India, analizando sus actitudes y comportamientos de compra. Ofrece estrategias para captar a estos nuevos consumidores y aprovechar el potencial de este mercado en expansión. Incluye referencias bibliográficas.
Michael J. Silverstein is an American business consultant and author. He is an independent private equity investor and chairman of several startup enterprises, including Coterie Diaper and Hand IQ.
