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A Caça ao Tesouro
4.6
Negocios y EconomíaISBN | 9789892302331
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Product details
Pages: 288 pages
Author: Michael J. Silverstein, John Butman
Publisher: Lua de Papel
ISBN: 9789892302331
Format: tapa blanda
Language: pt
Release date: 1/11/2008
ISBN: 9789892302331
Synopsis of A Caça ao Tesouro
A Caça ao Tesouro: Dentro da Mente do Novo Consumidor es una obra fundamental de Michael J. Silverstein y John Butman que explora los cambios en los hábitos de consumo globales. El libro analiza cómo los consumidores modernos han aprendido a ahorrar en productos básicos para poder permitirse lujos selectivos, un fenómeno conocido como 'trading up'. A través de investigaciones detalladas, los autores revelan las motivaciones psicológicas detrás de estas decisiones de compra y ofrecen estrategias para que las empresas se adapten a este nuevo panorama de mercado. Es una lectura esencial para profesionales del marketing, la economía y cualquier persona interesada en el comportamiento del consumidor contemporáneo.
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About the author
Michael J. Silverstein
Michael J. Silverstein is an American business consultant and author. He is an independent private equity investor and chairman of several startup enterprises, including Coterie Diaper and Hand IQ.
Born in 195511 titles published
View full profileBest-selling books in Business
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