by Alexander Osterwalder, Yves Pigneur · PEARSON · tapa blanda · ISBN 9782744064876
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This book is a guide for visionaries, revolutionaries, and challengers looking to defy obsolete economic models and design the companies of the future. It offers effective and simple tools to analyze, develop, and implement high-performance economic models. Written by Alexander Osterwalder and Yves Pigneur, this book is ideal for those looking to innovate and transform their business models.
Alexander Osterwalder is a Swiss business theorist, author, speaker, consultant, and entrepreneur, known for his work on business modeling and the development of the Business Model Canvas.
