by Alexander Osterwalder, Yves Pigneur, Alan Smith, Gregory Bernarda, Patricia Papadakos · Deusto · tapa blanda · ISBN 9788423419517
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Designing the Value Proposition is a practical guide to creating products and services that truly meet customer needs. This book provides you with the tools you need to analyze and manage your value propositions, integrating with the business model canvas and the environment map. Learn to identify your customers' expectations and keep your proposals in line with their desires, thus ensuring the success of your business.
Alexander Osterwalder is a Swiss business theorist, author, speaker, consultant, and entrepreneur, known for his work on business modeling and the development of the Business Model Canvas.
