by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith · Editora Alta Books · tapa blanda · ISBN 9788550807256
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«Value Proposition Design» is the practical guide by Alex Osterwalder, Yves Pigneur, Greg Bernarda and Alan Smith, in paperback.
Practical manual for creating products and services that customers want, with tools and processes for developing, testing and managing innovative value propositions. It complements «Business Model Generation» and seeks to avoid wasting time and resources on ideas that never quite fit the market.
It belongs to the Strategyzer series, as a sequel to «Business Model Generation», and is published in Portuguese.
Aimed at entrepreneurs, professionals and teams who develop products, services and business models.
