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Value Proposition Design
by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith · Editora Alta Books · tapa blanda
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Pages: 120 pagesAuthor: Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan SmithPublisher: Editora Alta BooksFormat: tapa blandaLanguage: pt-BRRelease date: 1/1/2019ISBN: ISBN 9788550807256
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Synopsis of Value Proposition Design
Value Proposition Design es una guía práctica esencial para cualquier profesional o emprendedor que busque crear productos y servicios que los clientes realmente deseen comprar. Este libro, que complementa al exitoso Business Model Generation, ofrece herramientas y procesos probados para desarrollar, probar y gestionar propuestas de valor innovadoras, ayudando a evitar el desperdicio de tiempo y recursos en ideas que no funcionan en el mercado. Con un enfoque altamente visual y práctico, la obra incluye ejercicios, ilustraciones y acceso a contenido exclusivo en línea para mejorar la toma de decisiones empresariales. Es una metodología utilizada por startups y grandes corporaciones internacionales para alinear sus ofertas con las necesidades reales de los consumidores, garantizando así modelos de negocio más sólidos y rentables.
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