by VVAA · Superbrands Ltd · tapa dura · ISBN 9780954153236
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«Business Topbrands. El libro de las grandes marcas en España» is the business book by several authors, published by Superbrands Ltd in hardcover.
«Business Topbrands» analyzes how major brands in the Spanish market build their recognition and reviews their trajectory, communication strategies and the role of advertising in their evolution. The book reflects on the principles of branding and the factors that sustain the success of these brands in Spain.
Volume II of the Business Topbrands series, with 120 pages, in Spanish and published in November 2003.
Aimed at marketing professionals, business students and readers interested in branding and advertising in Spain.
