by Martín J. Romero · Grupo Editorial Círculo Rojo SL · tapa blanda · ISBN 9788491263418
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«Cambio de Época en el Concesionario de Vehículos» is the essay by Martín J. Romero on the automotive sector, published by Círculo Rojo in paperback.
Martín J. Romero analyzes changes in the car market and buyer habits, and proposes renewing the dealership from a practical perspective: commercial strategy, online reputation, customer service, team management, sales and social media to face digital transformation.
First edition published on June 11, 2016, with 378 pages. Includes a foreword by Gerardo Pérez Giménez. Category: Business and Economics.
It is aimed at professionals in the automotive sector and at companies that need to adapt their business to new digital purchasing habits.
