Career Distinction: Stand Out by Building Your Brand

Synopsis of Career Distinction: Stand Out by Building Your Brand

«Career Distinction: Stand Out by Building Your Brand» is the personal branding guide by William Arruda and Kirsten Dixson, published by Wiley in hardcover.

The work starts from the premise that professional reputation is the most valuable asset in a career and explains how to build a personal brand. With a step-by-step process, it teaches how to define a unique value proposition, tell one's own story, and manage online identity, with cases of professionals who manage to stand out.

First published in 2007, it consists of 224 pages in English. William Arruda founded the consultancy Reach and Kirsten Dixson is a digital identity specialist.

Aimed at professionals and job seekers, especially those interested in standing out in a competitive job market.