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Cases in Marketing Techniques
by Alan West · Sage Publications Ltd · tapa blanda · 352 pages
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Pages: 352 pagesAuthor: Alan WestPublisher: Sage Publications LtdFormat: tapa blandaLanguage: engRelease date: 28/4/1988ISBN: ISBN 9781853960338
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Synopsis of Cases in Marketing Techniques
Este libro presenta una serie de casos prácticos en el ámbito del marketing, ofreciendo análisis detallados, alternativas estratégicas y propuestas de acción. Cubre temas generales de marketing y es ideal para estudiantes y profesionales del sector de negocios y economía que buscan aplicar técnicas de marketing en situaciones reales.
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About the author
Alan West
Alan West is an English retired football central midfielder. He attended Greenfield Street Boys' Secondary Modern School in Hyde, Cheshire.
Born in 195132 titles published
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