by E. Michaël Porter · Economica · tapa blanda · ISBN 9782717809312
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«Choix stratégique et concurrence» is the business strategy study by E. Michaël Porter, published by Economica in paperback and in French.
The work presents a technique for analyzing industrial sectors and the forces that determine competition between firms. From there, it explains how a company can choose its competitive strategy, assess its options, and defend a position in the market. It is a manual oriented toward decision-making.
It was published in 1986 and forms part of the Gestion collection; the cover presents the author as a professor at Harvard Business School.
Aimed at students of business administration and management and at professionals who need to base business decisions on analysis of the sector.
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Michael Eugene Porter is an American businessman and professor at Harvard Business School. He was one of the founders of the consulting firm The Monitor Group and FSG, a social impact consultancy. He is credited with creating Porter's five forces analysis, a foundational framework in strategic management that remains widely used in both academia and industry. He is generally regarded as the father of the modern strategy field. He is also regarded as one of the world's most influential thinkers on management and competitiveness as well as one of the most influential business strategists. His work has been recognized by governments, non-governmental organizations and universities.
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