by Elena Rodríguez Simón · IC Editorial · tapa blanda · ISBN 9788491983422
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«Comercialización de eventos» is the vocational training manual by Elena Rodríguez Simón, from IC Editorial, in paperback (182 pages, in Spanish).
It explains how to define and position event offers for different market segments, analyzing competitive advantages and sales channels. It covers brand image, target audience, distribution, loyalty, promotions and contracts, as well as communication, customer service, sales, negotiation and complaint management.
It corresponds to training unit UF0076, module MF1056_3, within the professional certificate HOTG0108. First edition, published in September 2018.
For those training in the creation and management of package tours and events, especially for the professional certificate HOTG0108.
