by José Ramón Iglesias Tovar, Pilar Talón Ballestero, Ricardo García-Viana Brookes · Sintesis · tapa blanda · ISBN 9788497565080
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This book offers an updated analysis of tourism marketing, addressing the changes and expansion in the sector. It focuses on consumer demands and how tourism companies can adapt their products and services to meet the needs of today's market. Ideal for professionals and students in the tourism sector.
