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Communication des entreprises
4.5
Negocios y EconomíaISBN | 9782200345976
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Product details
Pages: 459 pages
Author: Liliane Demont-Lugol, Alain Kempf, Martine Rapidel, Charles Scibetta
Publisher: Armand Colin
ISBN: 9782200345976
Format: tapa blanda
Language: fr
Release date: 5/10/2006
ISBN: 9782200345976
Synopsis of Communication des entreprises
Este libro es una guía exhaustiva sobre las estrategias y prácticas de comunicación empresarial. Explora la comunicación interna y externa, los medios tradicionales e interactivos, la promoción, el marketing directo y las relaciones públicas. Dirigido a estudiantes y profesionales, ofrece herramientas, consejos y ejemplos prácticos para desarrollar estrategias de comunicación efectivas y evaluar sus resultados. Esta segunda edición está completamente actualizada.
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