by Liliane Demont-Lugol, Alain Kempf, Martine Rapidel, Charles Scibetta · Armand Colin · tapa blanda · ISBN 9782200345976
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«Communication des entreprises» is the business communication guide by Liliane Demont-Lugol, Alain Kempf, Martine Rapidel and Charles Scibetta, in paperback.
Corporate communication manual examining the internal and external communication of organizations. It covers the framework of corporate image, the market and marketing policy, and details tools such as advertising, direct marketing, promotion, event communication and internal communication techniques. It proposes methods, advice, examples and exercises to design strategies and evaluate their results.
Part of the Cursus collection from Armand Colin; it is the 2nd edition and is written in French.
Aimed at students and professionals in communication, marketing and management seeking a practical view of communication in organizations.
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