by Marie-Hélène Westphalen · Dunod · tapa blanda · ISBN 9782100053582
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«Communicator: Le guide de la communication d'entreprise» by Marie-Hélène Westphalen is Dunod's practical guide to corporate communication in paperback.
Practical guide explaining how to design an internal and external communication strategy through eight key techniques, such as the communication plan, visual identity, financial communication or press relations. Includes guidance on objectives, method, responsibilities and budget for each action.
Fourth updated edition, published in 2004 in French; 446 pages and thematic index. Reference guide for corporate communication.
Aimed at communication students and professionals, especially those working in communication departments, agencies or organizations.
Tapa blanda
