by Domènec Domènec, Domènec Biosca, Marina Genabat · Educatur · tapa blanda · ISBN 9788495708274
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«Cómo doblar las ventas internas en la hostelería» is the practical guide by Domènec Domènec, Domènec Biosca and Marina Genabat, published by Educatur in paperback.
It proposes that internal sales be a shared task for the entire hotel team: area managers take on the role of commercial drivers and employees act as proactive hosts. It provides methods to attract customers, improve their satisfaction and increase revenue through the establishment's own services and experiences.
Published by Educatur in 2010; 164 pages in Spanish. The cover features «Libro 2», with a foreword by José Fernando Cabrera and an introduction by Aurelio Vázquez.
Aimed at hotel directors, middle managers and tourism professionals who want to involve their team in selling the establishment's services.
