by Ignacio González-Posada · LID Editorial Empresarial, S.L. · tapa blanda · ISBN 9788483563861
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«Cómo ganar una guerra» is Ignacio González-Posada's business strategy essay published by LID in paperback (248 pages, in Spanish).
In this essay, Ignacio González-Posada equates the great campaigns of World War II with business management: episodes such as Poland, Stalingrad or Normandy serve to draw lessons on planning, leadership and decisions in adverse environments, illustrated with companies like Coca-Cola, Microsoft or Sony.
First edition published in 2010 within the LEO collection; the volume opens with a prologue by Javier Ibarra.
For executives and business professionals, and for history enthusiasts who want to see World War II from a management perspective.
