by Bilal Faruqui · Editions Notre Savoir · tapa blanda · ISBN 9786208405595
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«Compagnie aérienne à bas prix: Ryanair vs Easyjet» is the essay by Bilal Faruqui, published by Editions Notre Savoir in paperback (56 pages, in French).
Analysis of the commercial and financial strategies of Ryanair and Easyjet between 2010 and 2012, and their impact on the airline market. It studies how passenger loyalty is affected by the similarity between low-cost and traditional airline services, making price the decisive factor on short-haul flights.
The edition carries the subtitle «Analyse commerciale et financière pour l'exercice 2010-2012» and was published in December 2024.
For readers interested in the economics of air transport and the low-cost airline business model.
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