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Compagnie aérienne à bas prix: Ryanair vs Easyjet
by Bilal Faruqui · Editions Notre Savoir · tapa blanda · 56 pages
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Pages: 56 pagesAuthor: Bilal FaruquiPublisher: Editions Notre SavoirFormat: tapa blandaLanguage: frRelease date: 23/12/2024ISBN: ISBN 9786208405595
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Synopsis of Compagnie aérienne à bas prix: Ryanair vs Easyjet
Este libro analiza el sector del transporte aéreo, centrándose en las estrategias comerciales y financieras de las aerolíneas de bajo coste Ryanair y Easyjet durante el período 2010-2012. Se examina cómo estas compañías han transformado el mercado aéreo y cómo la fidelidad del cliente se ha visto afectada por la similitud en los servicios ofrecidos por las aerolíneas de bajo coste y las tradicionales, donde el precio se ha convertido en el factor decisivo para los vuelos de corta distancia.
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