by Fernando Martín Martín · UNIVERSITAS · tapa blanda · ISBN 9788479912864
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«Comunicación empresarial e institucional» is the communication manual by Fernando Martín Martín (Universitas, paperback, 379 pp., Spanish).
The book addresses business and institutional communication as a key discipline in the corporate sphere, analyzing strategies and techniques for its management. Aimed at students and professionals, it covers the fundamentals of communication in companies and institutions and their applications in the workplace.
The cover indicates that this is the updated 6th edition.
Recommended for students and professionals in Business and Economics interested in corporate and institutional communication.
