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Confesiones de un publicitario
4.5
Negocios y EconomíaISBN | 9788475305981
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Product details
Pages: 222 pages
Author: David Ogilvy
Publisher: Ediciones Orbis
ISBN: 9788475305981
Format: tapa dura
Language: es-ES
Release date: 1/1/1984
ISBN: 9788475305981
Synopsis of Confesiones de un publicitario
En 'Confesiones de un publicitario', David Ogilvy comparte las razones detrás de su éxito en Madison Avenue. Este libro, aunque técnico, se presenta de manera accesible y sencilla, ofreciendo valiosas lecciones sobre el mundo de la publicidad. Publicado en 1984 por Orbis, España, este libro de tapa dura cuenta con 222 páginas y forma parte de la colección 'Biblioteca de la Empresa'.
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