by David Ogilvy · Bordas Editions · tapa blanda · ISBN 9782040156299
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«La Publicité selon Ogilvy» is David Ogilvy's essay on advertising, published by Bordas Editions in paperback (224 pages, in French).
David Ogilvy reviews the fundamentals of advertising from his experience at the helm of Ogilvy & Mather, the agency he founded that became one of the world's largest. He explains how effective ads are created, which techniques work and which don't, with numerous black-and-white and color examples, and does so with British humor.
French translation of «Ogilvy on Advertising», published in France in 1984 and done by Elie Vannier. Includes 223 photographs.
Aimed at communication professionals and readers who want to understand how advertising works.
