
by Macario Cámara de la Fuente, Lucas Cañas Lozano, José García Vico, Félix Ángel Grande Torraleja, Mª Jesús Hernández Ortiz, Alfonso Miguel Márquez García, Olga Senise Barrio, Manuel Carlos Vallejo Martos · Editorial Universidad de Jaén · tapa blanda · ISBN 9788484391067

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This book is a practical guide to creating businesses, ideal for entrepreneurs and business students. It offers a complete vision of the process of starting a business, from strategic planning to legal and financial aspects. It includes examples, graphs and synoptic tables to facilitate the understanding and application of the concepts. This updated second edition provides the necessary tools to turn an idea into a successful company.
