by Jay Curry, Adam Curry · Gestión · tapa dura · ISBN 9788480887236
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«CRM - Customer Relationship Management» is the customer relationship management guide by Jay Curry and Adam Curry, published by Gestión 2000 in hardcover.
Business management guide that explains how to implement a customer relationship management system and benefit from it within the organization. It addresses the integration of CRM with customer marketing and the role the Internet plays in that commercial strategy.
Part of the Habilidades Directivas collection. Includes translation by Carlos Ganzinelli. Text in Spanish; 276 pages, 23 x 16 cm.
A read aimed at managers and marketing professionals who want to implement or improve a CRM system in their organization.
