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CRM - Customer Relationship Management
by Jay Curry, Adam Curry · Gestión · tapa dura · 276 pages
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Pages: 276 pagesAuthor: Jay Curry, Adam CurryPublisher: GestiónFormat: tapa duraLanguage: es-ESRelease date: 1/1/2002ISBN: ISBN 9788480887236
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Synopsis of CRM - Customer Relationship Management
Este libro, escrito por Jay Curry y Adam Curry, explora cómo implementar y beneficiarse de la gestión de las relaciones con los clientes (CRM). Ofrece una guía práctica para integrar el CRM en el marketing del cliente dentro de una empresa o unidad de negocio, abordando también la relación entre el marketing del cliente e Internet. Publicado por Gestión 2000, este libro proporciona una visión completa de las habilidades directivas necesarias para una gestión eficaz de las relaciones con los clientes.
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