by Jeffrey L. Seglin · MCGRAW HILL (FONDO) · tapa blanda · ISBN 9788476156803
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«Curso McGraw-Hill de Marketing» is the marketing manual by Jeffrey L. Seglin, published by McGraw-Hill in paperback (232 pages, in Spanish).
Training manual that sets out the fundamental principles of marketing with a practical, direct approach. Organized as a 36-hour intensive course, it is designed for students and professionals in the commercial and business fields to gain an overall view of the discipline, including sales management.
Spanish-language edition published in 1994. The cover includes the subtitle «En 36 horas» and the McGraw-Hill Management series.
Aimed at business students and marketing professionals seeking a practical, condensed introduction to the discipline.
