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by Patricia B. Seybold, Ronni T. Marshak · Times Books · tapa dura · 384 pages

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Pages: 384 pagesAuthor: Patricia B. Seybold, Ronni T. MarshakPublisher: Times BooksFormat: tapa duraLanguage: enRelease date: 15/11/1998ISBN: ISBN 9780812930375

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Synopsis of Customers.com

En este libro, Patricia Seybold y Ronni Marshak exploran cómo las empresas pueden crear estrategias de comercio electrónico rentables centradas en las necesidades de sus clientes. A través de ejemplos de empresas como National Semiconductor, Hertz y Wells Fargo, los autores muestran cómo integrar el comercio electrónico con los sistemas de gestión, marketing, ventas y atención al cliente para mejorar la experiencia del cliente y aumentar la rentabilidad. El libro ofrece ideas y información valiosa para las empresas que buscan tener éxito en el entorno del comercio electrónico en constante evolución.

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