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Clientes.com
by Patricia B. Seybold, Ronni T. Marshak · Ediciones Granica SA · tapa blanda · 543 pages
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Pages: 543 pagesAuthor: Patricia B. Seybold, Ronni T. MarshakPublisher: Ediciones Granica SAFormat: tapa blandaLanguage: es-ESRelease date: 1/12/2000ISBN: ISBN 9789506412999
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Synopsis of Clientes.com
Este libro explora cómo las empresas líderes en comercio electrónico, como Amazon, Cisco Systems y Dell Computer, han logrado el éxito al priorizar la satisfacción del cliente. Patricia Seybold, consultora experta en e-commerce, analiza las estrategias que estas compañías pioneras han implementado para fomentar la lealtad del cliente y mantenerse a la vanguardia de la competencia. Descubre las prácticas clave para diseñar estrategias de comercio electrónico centradas en el cliente y facilitar la interacción con tu empresa.
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