by Patricia B. Seybold, Ronni Marshak · Random House Business Books · tapa dura · ISBN 9780712680714
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«Customers.Com» is the essay on e-commerce by Patricia B. Seybold and Ronni Marshak, published by Random House Business Books in hardcover.
The book explains how companies can use the Internet to retain customers, increase sales and improve profits. It offers practical advice based on proven marketing principles and includes case studies of corporations such as Amazon.com or Dell that applied customer-focused e-commerce strategies.
The work was published in 1998; its subtitle is 'How to Create a Profitable Business Strategy for the Internet'.
Aimed at executives, entrepreneurs and marketing and e-commerce professionals interested in strategies for building customer loyalty on the Internet.
