by Thomas M. Siebel, Pat House · Bantam Doubleday Dell Publishing Group · tapa dura · ISBN 9780385494120
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«Cyber Rules» is a business and e-commerce essay by Thomas M. Siebel and Pat House, published by Bantam Doubleday Dell in hardcover (304 pages).
The authors, founders of Siebel Systems, review the early days of the internet and how e-commerce changed the rules of the market. The book sets out six principles for companies of any size to leverage the web in sales and marketing, with the mistakes and successes of e-business pioneers as a guide to designing a digital strategy.
Subtitled «Strategies for Excelling at E-Business»; text in English, first edition 1999. Includes bibliography and index.
For executives, entrepreneurs and marketing professionals interested in the impact of the internet on business and the keys to e-commerce.
