by Thomas M. Siebel · Máxima · tapa dura · ISBN 9782840012962
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«Princípios de eBusiness» is Thomas M. Siebel's essay on e-commerce, published by Máxima in hardcover (320 pages, in Portuguese).
Thomas M. Siebel analyzes how leading companies leverage digital transformation to increase revenues, productivity, and customer satisfaction. The work presents operational principles and strategies for e-commerce and customer relationship management to adapt to a competitive global environment and the internet.
Subtitle: «How Today's Market Leaders Are Increasing Revenues, Productivity, and Customer Satisfaction». The cover features the English title «Taking Care of eBusiness». Published in April 2002.
Reference work for executives and professionals interested in e-commerce and digital transformation.
