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by Gary Vaynerchuk · Harper Business · tapa blanda · 272 pages
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En su séptimo libro de negocios, el autor, emprendedor e inversor Gary Vaynerchuk ofrece consejos actualizados y detallados para mejorar el desarrollo de la marca, aumentar las ventas y superar a la competencia utilizando estrategias de publicidad modernas basadas en las redes sociales. Vaynerchuk argumenta que las empresas, marcas, creadores de contenido e influencers de rápido crecimiento de hoy en día tienen una cosa en común: han dominado la narración de historias en áreas de atención a bajo precio, que predomina en un puñado de plataformas de redes sociales. Este libro proporciona tácticas para dominar la publicidad moderna con estrategias que puedes aplicar en el momento actual.
Gary Vaynerchuk is an American businessman, author, speaker, and internet personality. He is a co-founder of the restaurant reservation software company, Resy, and Empathy Wines. First known as a wine critic who expanded his family's wine business, Vaynerchuk is now more known for his work in digital marketing and social media as the chairman of New York–based communications company VaynerX, and as CEO of VaynerX subsidiary VaynerMedia.
