by Paul Verdin, Nick Van Heck · Ediciones Gestión 2000, S.A. · tapa blanda · ISBN 9788496612716
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This book is a fundamental work on globalization, offering a strategic and practical perspective for the international management of companies. Through a didactic approach, the authors analyze the challenges and opportunities faced by both small and medium-sized enterprises and large multinationals when expanding into foreign markets, providing key tools to generate value in the global economy. The work, which features the collaboration of IESE Business School, has established itself as an essential reference for management teams concerned with geographic growth. Through real and well-selected experiences, the text helps to identify and avoid common mistakes in the internationalization process, becoming an indispensable manual for any organization seeking to compete successfully in a globalized environment.
