by César Valencoso · Profit Editorial · tapa blanda · ISBN 9788419841056
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«Decálogo de la innovación exitosa» is the business essay by César Valencoso, published by Profit Editorial in paperback (236 pages, in Spanish).
Analysis of innovation as a growth driver for brands and retailers, based on tracking six hundred innovations launched in Spain over the last decade. It compares successful and failed cases to extract the fifteen properties of fast-moving consumer goods launches, with insights from marketing and research experts.
César Valencoso is Director of Consumer Insights Consulting at Kantar Worldpanel and author of «Impulsa tu marca, incrementa las ventas» and «El neurocomprador».
Recommended for professionals in fast-moving consumer goods, marketing, and commercial research seeking to improve their launches with real data.
