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Decálogo de la innovación exitosa
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Negocios y EconomíaISBN | 9788419841056
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Product details
Pages: 236 pages
Author: César Valencoso
Publisher: Profit Editorial
ISBN: 9788419841056
Format: tapa blanda
Language: es-ES
Release date: 2/10/2023
ISBN: 9788419841056
Synopsis of Decálogo de la innovación exitosa
Este libro explora la innovación como pilar fundamental para el crecimiento empresarial, centrándose en cómo cubrir las necesidades del cliente para impulsar marcas y distribuidores. A través de un estudio exhaustivo de 600 innovaciones en España durante la última década, el autor compara éxitos y fracasos, ofreciendo un decálogo de buenas prácticas esenciales para innovar con eficiencia. Incluye opiniones de expertos en gran consumo, marketing e investigación.
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