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Die DNA erfolgreicher Marken
by Werner Weißmann · Books on Demand GmbH · tapa blanda · 156 pages
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Pages: 156 pagesAuthor: Werner WeißmannPublisher: Books on Demand GmbHFormat: tapa blandaLanguage: deRelease date: 10/3/2025ISBN: ISBN 9783769378979
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Synopsis of Die DNA erfolgreicher Marken
Este libro explora los elementos fundamentales que definen el éxito de las marcas en el mercado actual. Werner Weißmann analiza cómo algunas marcas logran un crecimiento sostenible y conexiones profundas con sus clientes, mientras que otras desaparecen rápidamente, utilizando una síntesis de psicología, economía y sociología combinada con inteligencia artificial. A través de métodos prácticos y estudios de caso, la obra enseña a obtener 'insights' cualitativos del consumidor para diferenciar estratégicamente una marca. Es una guía esencial para directivos y responsables de marketing que buscan gestionar sus marcas con claridad emocional y resonancia real.
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