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Die Instrumente des Marketing
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Negocios y EconomíaISBN | 9783638684712
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Product details
Pages: 68 pages
Author: Andreas Pfetzing
Publisher: GRIN Verlag
ISBN: 9783638684712
Format: tapa blanda
Language: de
Release date: 25/7/2007
ISBN: 9783638684712
Synopsis of Die Instrumente des Marketing
Este libro, titulado 'Die Instrumente des Marketing', es un estudio sobre las herramientas del marketing, ideal tanto para principiantes que buscan una visión general como para expertos que desean profundizar sus conocimientos. Cubre las cuatro políticas de marketing (producto, precio, distribución y comunicación) con un enfoque metódico y accesible. El libro incluye diagramas y tablas bien diseñadas, y un exhaustivo listado de referencias que garantizan la precisión de su contenido.
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