by Roman Braun · Ueberreuter Wirtschaftsverlag · tapa blanda · ISBN 9783706408011
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«Die Macht der Rhetorik» is the rhetoric manual by Roman Braun, published by Ueberreuter Wirtschaftsverlag in paperback (264 pages, in German).
The work explains the power of rhetoric and proposes techniques for communicating more effectively: structuring the speech, arguing soundly and persuading the interlocutor. Its subtitle, «besser reden – mehr erreichen» («speak better, achieve more»), sums up the idea that good oratory skills help achieve goals at work and in life.
Non-fiction work originally published in 2001; the edition corresponding to this ISBN is from 2002. In catalogs it appears under Business and Economics and Psychology.
Recommended for professionals and students who want to strengthen their oratory, persuasion and communication in the workplace.
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