by Manuel Artal Castells · ESIC Editorial · tapa blanda · ISBN 9788473569446
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
This book explores the importance of sales in any company, from the largest to SMEs and self-employed. It argues that sales is the final function that closes the business cycle and that failure in sales is one of the main causes of bankruptcy. The book also highlights that the sales area is an integral part of marketing, covering product, price, distribution and promotion. It is presented as a guide for entrepreneurs and salespeople looking to professionalize their approach and ensure success in their commercial strategies.
