by Martyn Gregory · Warner Futura · tapa blanda · ISBN 9780751510638
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«Dirty Tricks: British Airways' Secret War Against Virgin Atlantic» is the essay by Martyn Gregory, published by Warner Futura in paperback (432 pages).
Martyn Gregory documents the battle between British Airways, under Lord King, and the emerging Virgin Atlantic of Richard Branson: a commercial dispute that becomes a personal war. The essay analyzes the major airline's maneuvers against its smaller rival and the obsession that marked the conflict.
Published in 1996, this revised and updated edition contains the text in English.
For readers interested in business history, aviation, and real cases of corporate competition.
