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Discipline of Market Leaders
4.5
Negocios y EconomíaISBN | 9780201554199
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Product details
Pages: 208 pages
Author: Michael Treacy, Frederik Derk Wiersema
Publisher: Basic Books
ISBN: 9780201554199
Format: tapa blanda
Language: en
Release date: 1/1/1996
ISBN: 9780201554199
Synopsis of Discipline of Market Leaders
Este libro explora las estrategias y disciplinas clave que las empresas deben adoptar para convertirse en líderes en sus respectivos mercados. Se centra en la importancia de ofrecer un valor superior a los clientes y en cómo las empresas pueden lograr una ventaja competitiva sostenible a través de la excelencia en áreas como la innovación de productos, la eficiencia operativa y la intimidad con el cliente. Una guía esencial para cualquier persona interesada en comprender los principios del liderazgo en el mercado y cómo aplicarlos en el mundo real.
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