by Enrique Carlos Díez de Castro, Juan Carlos Fernández Fernández · Mcgraw Hill Editorial · tapa blanda · ISBN 9788448100346
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«Distribución comercial» is a manual on commercial distribution by Enrique Carlos Díez de Castro and Juan Carlos Fernández, published by McGraw-Hill in paperback.
Manual that studies commercial distribution as part of marketing strategy and business management. It analyzes distribution channels, distribution policy and recent sector developments, in both academic and professional contexts.
Work in Spanish of 234 pages; this edition comprises 24 chapters, compared to 15 in the previous one.
For students and professionals in marketing, business and management interested in distribution and commercial strategy.
