by David Hieatt · Editions Pyramyd · tapa blanda · ISBN 9782350174334
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«Donner du sens» is David Hieatt's essay on purpose-driven brands, published by Editions Pyramyd in paperback (156 pages, in French).
The book starts from the idea that the most admired brands are those seeking real change and having a reason to exist beyond profit. David Hieatt offers keys to finding a brand's purpose, gaining confidence in the project, and building a committed company that connects with its customers.
Paperback, with illustrated cover. The subtitle of the work is "Pourquoi les marques engagées ont plus de succès".
Aimed at entrepreneurs, creatives, and people interested in brand management and marketing with a focus on purpose.
Tapa blanda
