by John Jantsch · Portfolio · tapa dura · ISBN 9781591846338
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Duct Tape Selling» is John Jantsch's sales and marketing essay, published by Portfolio in hardcover (256 pages, in English).
John Jantsch proposes that salespeople adopt a marketing mindset to keep pace with today's business rhythm. The book integrates customer attraction, authority, networking and follow-up, and argues that modern selling demands a personal brand built on trust and value, inverting the classic split between marketing and sales.
Subtitle: «Think Like a Marketer, Sell Like a Superstar». A 2014 work in Business and Economics; John Jantsch is also the author of «Duct Tape Marketing» and «The Referral Engine».
For sales professionals, commercial agents and teams who want to incorporate marketing strategies into their daily routine and strengthen their personal brand.
John Jantsch is an author, speaker, and marketing consultant who specializes in assisting small businesses.
