by Michael Bächle, Frank R. Lehmann · Oldenbourg Wissenschaftsverlag · tapa blanda · ISBN 9783486583625
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«E-Business» is the introductory e-business textbook by Michael Bächle and Frank R. Lehmann, published by Oldenbourg Wissenschaftsverlag in paperback (240 pages, in German).
A reference work explaining the fundamentals of electronic business within the Web 2.0 framework. It covers commercial activities conducted by electronic means, digitally influenced business processes, and trade-related operations such as marketing, advertising, and the sale of goods and services. It also examines external processes that facilitate communication and collaboration with customers, including after-sales support, and offers an overview of the economic potential and industry trends.
It belongs to the Wirtschaftsinformatik kompakt series, from which it adopts the subtitle Lehrbuch kompakt. The edition was published on June 16, 2010.
Intended for students and professionals wishing to get started in digital business management, e-commerce, and Web 2.0 applications to business processes.
