by Juan Manuel Quelle · Edición personal · tapa blanda · ISBN 9788499460390
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«El ADN de la venta» is Juan Manuel Quelle's essay on selling, published by Edición personal in paperback (144 pages, in Spanish).
Juan Manuel Quelle reflects on selling as a complex activity and argues that success, despite changes in the environment, depends on stable factors of the process. The book reviews and updates the essential keys to selling, adapts them to new times, and explains them with direct language, creative proposals, and examples for any product or sector.
First edition published in Spain on July 1, 2010; the content falls within marketing and sales.
Recommended for sales professionals and sellers seeking to improve their results through updated methods.
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