by Feargal Quinn · AECOC · tapa blanda · ISBN 8456789000045
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«El cliente ante todo, Crowning the Customer» is the business management essay by Feargal Quinn, published by AECOC in paperback (195 pages, in Spanish).
The work explains how to make the customer the main focus of a company's activity and why that orientation should guide management. Throughout the book, it addresses the keys to integrating the customer into business strategy and thus improving service and results.
Published in 2006.
For business management professionals and students interested in customer-centric strategies.
