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El fin de la publicidad como la conocemos
by Sergio Zyman · MC Graw Hill · tapa blanda · 237 pages
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Pages: 237 pagesAuthor: Sergio ZymanPublisher: MC Graw HillFormat: tapa blandaLanguage: es-ESRelease date: 1/10/2003ISBN: ISBN 9789701041826
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Synopsis of El fin de la publicidad como la conocemos
En 'El fin de la publicidad como la conocemos', Sergio Zyman, ex jefe de marketing de Coca-Cola, ofrece una perspectiva provocadora sobre el mundo de la publicidad. Zyman argumenta que la publicidad tradicional está muriendo y que las empresas deben adoptar nuevas estrategias para llegar a los consumidores. Con la colaboración de Armin Brott, el libro explora cómo las empresas pueden crear campañas publicitarias más efectivas y rentables en el entorno actual.
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