Building Brandwidth

Synopsis of Building Brandwidth

«Building Brandwidth: Closing the Sale Online» is the essay by Sergio Zyman and Scott Miller on digital marketing, published by HarperCollins in hardcover.

The authors argue that online marketing follows the same rules as traditional marketing: building a brand requires discipline and effort, and irreverent campaigns are not enough to close sales. The book proposes returning to the principles of e-commerce, personalizing the offer to the customer, and communicating what differentiates the business.

First edition, originally published in 2000; 256 pages in English. It falls under the categories of business and economics, and technology.

Aimed at marketing professionals, entrepreneurs, and online business managers seeking practical strategies to sell on the internet.