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El final del marketing que conocemos
4.6
Negocios y EconomíaISBN | 9788475777641
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Product details
Pages: 280 pages
Author: Sergio Zyman
Publisher: Ediciones Granica, S.A.
ISBN: 9788475777641
Format: tapa blanda
Language: es-ES
Release date: 15/2/2000
ISBN: 9788475777641
Synopsis of El final del marketing que conocemos
En 'El final del marketing que conocemos', Sergio Zyman desafía las convenciones tradicionales del marketing, argumentando que la disciplina se ha desviado hacia la imagen y la popularidad en lugar de enfocarse en resultados tangibles. Zyman arremete contra la creación de anuncios y promociones que buscan ser adorados por los consumidores, instando a un enfoque más estratégico y orientado a las ventas. Este libro ofrece tácticas y estrategias provocadoras para aquellos que buscan un marketing más efectivo y menos místico.
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