by Sergio Zyman · Ediciones Granica, S.A. · tapa blanda · ISBN 9788475777641
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«El final del marketing que conocemos» is the marketing essay by Sergio Zyman, published by Ediciones Granica in paperback (280 pages, in Spanish).
Sergio Zyman argues that marketing has prioritized image and campaign popularity over results, and criticizes ads that seek to please the consumer. He defends a more strategic, sales-oriented discipline, with provocative tactics to rethink marketing.
The work falls under business and economics categories, with a primary focus on marketing and sales.
Intended for business students and marketing professionals seeking a results-driven commercial approach.
